We’ve got a new logo, new colours, a new brand identity and promotional videos!
In the following paragraphs, you will find out what it all means.
When one says Šariš, many Slovaks wouldn’t be able to pinpoint it correctly on a map. The only things that spring to mind are beer or a vague description „Eastern Slovakia“. We’ve decided to change that and show the rest of the country what beauty, attractions and quirks they’ll find here.
Although at first glance it may resemble a folk pattern, the truth is quite different. The symbol is made up of punctuation marks! You’ll find colons, long and soft diacritics – a reference to the linguistic and cultural diversity of Šariš. Slovak, the Šariš dialect, Rusyn and Romani all intermingle here. Not even Google Translate will be of any help to tourists here!
Visuals and graphics
We also spice up our information boards with local dialect. We draw tourists’ attention to our region whilst teaching them about the language and geography at the same time. We combine informative content with humour, hyperbole and the contrast between the wider world and the Šariš region.
Destination videos
Imagine a comedy programme on TV. If one or two people from the Šariš or Eastern Slovakia regions appear amongst the comedians, they immediately take the reins and the whole show is theirs. You’ve surely experienced this before. It is precisely this exuberance and boundless enthusiasm of the people from Šariš that we’ve decided to build our promotional videos around. We showcase the region through its colourful characters, incredible stories and encounters.
The wealthiest person from Šariš There’s a completely unverified legend about Vasiľ, who is said to have been the first person in the world to invent the selfie stick. Or rather, a hoe! In Šariš, you’ve got the most beautiful sights all to yourselves and you don’t have to wait in long queues to see them. The problem is, there’s no one there to take your photo. Vasiľ saw an opportunity in this problem!
A visit from my grandson It describes a meeting between Miško, a wayward member of Generation Z, and his grandfather. This raises the question: Do we really have to travel to exotic destinations in search of every form of beauty or experience?
Do you know what happened to the man from Bratislava in that pub in Šariš? We have built this story around the perceived tension between East and West. Although there are plenty of prejudices and myths doing the rounds here, at the end of the day, humanity always prevails. After all, we’re all in this together, and tourists from Bratislava are a warm welcome here.
Corporate meeting It’s a story from a place where your soul is dying. Imagine an endlessly boring meeting that the manager is trying to liven up by discussing holidays. Well, who are you going to impress these days with Dubai or the Emirates? Everyone’s been there already! But who can say they’ve seen Krajné Čierno?
We hope that, after watching our videos, someone will open a map for the first time and say to themselves: „Right then, I'm off to Šariš.“ And that is exactly what we’re after.
Realized with the financial support of the Ministry of Tourism and Sport of the Slovak Republic.
Source: OOCR RŠ
Source of photographs and materials: OOCR RŠ
